Web design and digital agency based in Melbourne. We are creative agency offering website design, content management system, search engine optimisation.

Effective Web Design Tips

Effective Web Design Tips


For any business to succeed in today’s world, it is very important to have strong online presence. Today major corporations to small businesses have their own websites and blogs. Providing an option to for people to buy online is one of the keys to success in the modern world.

It is always advisable to know about web design. Here are some effective web design tips.


Answer people’s questions quickly

Your website should explain your value proposition to your visitors in not more than five seconds. Otherwise your visitors will move on. They will go to another website. Ensure that your website has a compelling copy that draws and retains people’s attention. Focus on what your company can do to help your visitors. Avoid bragging too much about what your company has achieved and why you are a great business.


Clear message

Your website should feature clear, concise, bit text messaging in a few words. Avoid inserting long paragraphs on your homepage. Short message, which is to the point, will work wonders.


Use open source platforms

It is tempting to build your own website from scratch using your own CMS, but it is a good idea to use existing open source platforms. Drupal, WordPress and Joomla are popular. Magento is great for ecommerce. Most of the experts in web design Melbourne or any other location use open source platforms.


Fresh content

Content still rules the internet world. It is the undisputed king. Ensure that your content is informative, engaging and fresh. If you have outdated content on your website people will assume that your business is not active any more. Use font that is large enough. Don’t make your visitors squint.



Ensure that your website is optimized for search engines. Make note of keywords that are popular. Use them in headings and paragraphs. Take care to avoid keyword stuffing. Keywords should not disturb the natural flow of information.


Include call to action

Many ecommerce websites lose business just by not having a call to action. It is a tragedy. Ensure that your website has calls to action like “Buy now”, “Request a quote today”, etc.


Incorporate social media

Social media is a powerful business tool. Make the most of it. Use social media to build loyalty. Ensure that your content is easy to share. Social media is an immensely effective sales booster.


Build trust

Building trust is one of the keys to success in any business. When it comes to ecommerce, it is essential to built trust. There are many ways to achieve this endeavor. For instance you may offer free shipping.



Make your website user friendly. It should be easy for visitors to navigate from one page to another. They should not encounter dead ends. If they encounter dead ends they will just move on to another website. It is as simple as that. Ensure that your website’s layout is simple and straightforward.


Use multimedia

Include multimedia in your business. Use videos and images, taking care that you do not overdo it. Excessive use of multimedia can slow down your website. Use them judiciously. They offer you an opportunity to convey what your business is all about. Video testimonials add immensely to the credibility of the business.



Security is an integral part of a well-designed website. It is not at all advisable to store data (like credit card numbers) on your website that can compromise the privacy of your customers.


Plan for future

Ensure that your website is mobile-friendly. It is also advisable to optimize your website for wearable devices like Google Glass.

By implementing the above-mentioned tips you will be able to have a website that will take your business miles ahead of your competitors.

Маkе Responsive Web Design а Priority Тhіs Year

In оur fast-paced wоrld whеrе mobile іs bесоmіng thе nеw standard, there’s nеvеr bееn а greater nееd tо deliver а convenient user experience оn thе internet. Whаt уоu nееd іs а website thаt works equally well оn еvеrу device. Whаt уоu nееd іs responsive web design.

One оf thе hottest trends оf 2014 fоr thе web, responsive design streamlines thе development process fоr bоth desktop аnd mobile website design, ensuring consistent content асrоss аll device sizes. Іn essence, уоu build а website оnсе аnd іt works seamlessly оn аnу screen. Іt takes care оf аnу extra effort аnd money уоu would’ve spent оn separate mobile web design. Јust tаkе а lооk аt thе statistics:

• 36% оf аll websites аrе responsive
• 46% оf mobile users report hаvіng difficulty interacting wіth а web раgе
• 40% оf people will abandon а web раgе іf іt takes mоrе thаn three seconds tо load.
• 62% оf companies thаt designed а website sресіfісаllу fоr mobile hаd increased sales

The benefit іs clear-get responsive, gеt thе rіght response. Νееd mоrе evidence?

Top Fіvе Reasons tо Usе Responsive Website Design

If you’re embarking оn а nеw website design, redesigning аn existing site оr considering а mobile strategy, there’s nо reason nоt tо tаkе advantage оf responsive web design. Here’s why:

1. Google recommends web responsive design.

In 2012, Google recommended thе usе оf responsive website design аnd currently considers іt а best practice fоr smartphone-optimized websites. Whу? Оn thе web, responsive design maintains а single URL fоr уоur desktop аnd mobile content, whісh іs muсh easier fоr users tо interact wіth, share аnd link tо. Рlus, іt helps Google discover уоur content mоrе efficiently bесаusе іt dоеsn’t hаvе tо crawl а раgе tо retrieve аnd іndех аll thе site content.

2. It’s cost-effective.

Without responsive design, it’s typical thаt а web design company will build multiple versions оf а website fоr еасh individual device. Responsive web design offers thе benefit оf requiring оnlу оnе website. Тhаt mеаns thеrе will оnlу bе оnе version оf thе code аnd оnе content management system tо update thе content. Тhе result? Yоur site іs saving уоu time аnd money.

3. Yоu’ll experience а lower bounce rate.

An unresponsive website саn lead tо а high bounce rate-the amount оf visitors thаt leave уоur site аftеr visiting оnе раgе. Researchers fоund thаt а staggering 28 percent оf аll internet users usеd thеіr mobile phones tо access thе internet іn 2013, sо thаt mеаns уоur mobile strategy hаs tо bе spot оn. Responsive design іs proven tо cut dоwn оn bounce rates bесаusе thе CSS values kеер changing wіth dіffеrеnt devices.

4. Yоu’ll stay ahead оf thе competition.

Statistics shоw оnlу 3 percent оf websites аrе currently optimized tо tаkе full advantage responsive website design. Тhаt mеаns уоur business hаs а huge opportunity tо gain а sіgnіfісаnt edge оvеr thе competition bу hiring а professional web design company аnd jumping оn thіs nеw trend. Аnd wіth а lower maintenance requirement, уоur responsive website will allow уоu tо focus оn уоur business.

5. Yоu’ll hаvе а guaranteed return оn investment (ROI).

All оf thеsе benefits hаvе а common thread-they еасh yield maximum ROI. Іf уоur website іs nоt responsive, there’s а good chance уоur business will suffer аs уоu wоn’t bе аblе tо compete wіth rival websites thаt аrе. То grow уоur business, уоu hаvе tо reach mоrе people thаn уоur competition. Yоu hаvе tо hаvе а solid mobile strategy. А responsive design will mаkе surе уоu hаvе а larger audience increasing уоur chances оf conversion.

Given thе rising usе оf tablets аnd smartphones-and thе fact thаt users sееm tо prefer accessing thе internet оn thе go-2014 іs poised tо bе thе year thаt responsive website design takes оff. Yоu nо longer nееd multiple websites tо achieve maximum visibility.

Contact us today to have a responsive web design.

Mobile Website Design

Technology is improving every single day which provides an excellent life style for everyone and these advances in technology include the ability for companies to be able to provide mobile websites so their customers can gain easy access through their mobile phone to your products and services. Mobile phones are no longer just a tool that allows for fast communication, but it has given us also the opportunity to easily access the World Wide Web anytime we want and from anywhere in the world. It is very convenient for many users because they don’t need to be in front of the computer to find what they need on the web. People can even go shopping using their mobile phones. The majority of websites in the internet are accessible using a mobile phone. This allows the user to access a website via a mobile phone and still able to navigate easily on every page just like they would sitting at home on their personal computer.

Why You Need A Mobile Website Design For Your Business

Billions of people all over the world are using mobile phones and this also means a wide number of potential clients via mobile phone and other mobile devices that you want to tap into. However, the design and layout of your website may be different from a mobile device depending on the operating system a user has on their specific mobile phone You may want to check out other successful websites and see how their websites look in your mobile device so you can have an idea of how you should design your mobile website in order for it to be effective.

Millions of smartphone users all over the world use their mobile device when browsing the internet and 53% end up in buying something online during sometime of that internet browsing session. This means you really need to also pay attention to your mobile visibility and make sure that users can easily navigate your site using their mobile device. Users who have poor experiences with your website using their mobile phone will be less likely to not recommend your site to others and will themselves never become a loyal customer of yours. If a user landed on your site using web search via a mobile device it also means he is basically looking for your products and services and who knows they may even be a local customer who you could do business with for years and years.

If your website is not mobile ready then they won’t be able to see your content which is another loss for your business in terms of revenue. Imagine if there are millions of people searching for products you are also selling through their mobile phones and there is no way for you to reach them, the loss of money could be substantial. You could be losing thousands or even millions in potential revenues as well for they will immediately look for another website to buy what they need.

What We Do

We also provide web design services that optimize your business website for mobile devices and smartphones. Mobile Website Design is included in our Content Management System (CMS) and E-Commerce packages. We create user-friendly interfaces for mobile users so they can easily navigate your website to find what they are looking for. This increases your chances of generating more sales and increasing your business as a whole. Every website owner needs to have their business mobile ready to make sure you are serving your target market in the most in convenient way and an effective mobile website design goes a long way in making this happen.

Contact us today and find out how we can help to make your website mobile ready.

Web Design and Development Melbourne, Victoria

In a world that is ever more dependent on the internet to provide us with information, it has never been more important to have a website for your company or business that is easy to navigate, clear about what you do, and attractive to potential clients

But how to do this? The majority of people have no idea where to even start when it comes to establishing a website, and all of the accoutrements that come with it, such as branding, email, and a design that will make your website stand out from the thousands around it.

Without a brand that identifies your customers to your product or services, it will be difficult for you to maintain orders. People are very easily swayed, and so a good website will bring you loyalty, as well as a better awareness of what you can offer. But after web design comes website management. Without constantly updating and perfecting your website, you will be in danger of looking staid and behind the times. You don’t want an amateurish look for your website, so what do you do?

Time to call in the professionals: iiWeb is a creative agency, based in Melbourne, that is dedicated to fulfilling every one of your website needs for your basis. Specialising in optimising your website for search engines and creating content from your website, iiWeb will be working hard starting from the very beginning, such as templates and colouring, to the very end, such as permanent maintenance, month by month. All of their designs are elegant and individually tailored to your needs, so that your website is unique.

From the moment you begin to work with iiWeb, you will be amazed at the level of detail and the incredible collaboration that will unite to bring your ideas into life. Watch as the website that you could only have dreamed about springs into being! And unlike other companies who have priorities other than you, iiWeb is dedicated to you. An order with iiWeb can begin through an email, or even over live chat, where you will be able to begin a conversation with an expert in this field. From their, numerous services are provided to ensure that your website meets all of your expectations.

If your company and business is struggling to compete with your peers, you must be proactive about reaching out to new clients, and making more people aware of who you are and what you do. Contact iiWeb now to begin your conversation, and find out what they can create for you

Important of a Website to Your Business

Internet has revolutionized our life in every way conceivable. It has had an impact from the way we keep the tag of our social connections to the way we handle and expand our businesses. This far-reaching influence of the cyberspace on our daily life has provided entrepreneurs with their fair share of opportunities to make use of and benefit. The number of homes with access to a reliable internet connection has increased with leaps and bounds in the last few years. Thus, entrepreneurs can now reach a wider customer base through the cyberspace. They can take advantage of online marketing to reach their potential customers all across the globe that is accessing the internet simultaneously. This is where the importance of developing and maintaining a proper website has become an integral part of any successful business venture.

Websites are the gateways to your business for your clients in the virtual world. Thus, it is imperative that your business has a proper representation through a website in the cyberspace. Websites and portals have become a favorite coinciding with the rise in the popularity of online marketing and brand promotion campaign. They are far more cost effective to the businesses compared to the traditional form of real world advertising campaigns. It does not matter whether you run a successful business concern or is a startup in the field. It is essential for entrepreneurs old and new to have an effective and attractive website up and running to attract online customers to their business. Websites are also popular among offline customers who may avail after sales services through the company’s website.

Nowadays, a large number of web designing firms are available that provide services that can range from website designing and content development to search engine optimization. They can help a particular website get a higher ranking in the hierarchy of the popular search engine results. Leading web designing firms also provide quality after sales services and technical solutions. If you want your business to flourish then there is no better option than having a user-friendly and attractive website. Hire a quality web-designing firm to launch your own website and watch your business soar to new heights.

If you need a website or would like to update your current one, please contact iiWeb in Melbourne to start your next design.

How to Choose a Good Hosting

Websites have become an integral part of almost any business in this age of the internet. Websites play a vital role making your business accessible to the internet users whose number has increased exponentially in the last few years. Thus, web-hosting services have become a vital cog of any online business campaigns. Web hosting services are essential for the smooth running of any websites and make them more accessible to visitors. These services ensure that your website will be available to your potential customer base all the time.  Quality web hosting agencies provide services that can make your website more user-friendly, intuitive to use and easy to browse. Thus, it is clear that any web-hosting agency that will provide these services to your website will add value to your company.

Web hosting services from most of these agencies can be either Linux based or Windows based.  Most of these agencies also provide domain registration services, which is essential for launching any website. Thus, it is better if you opt for a web-hosting agency that provides domain registration service also. That way you will be able to add sub-domains without hassle when your business continues to grow. You can from one of the various packages that these agencies offer based on your business’s needs. If you are looking for a smaller website to test the market or yours is a startup business then you can choose shared web hosting server that costs substantially less. However, if you require a full-fledged website with lots of premium features then it is best if you go for packages with larger bandwidths.

Premium packages are particularly beneficial for e-commerce sites because dedicated servers provide extra security. While selecting a web hosting service, you should look at their technical support and after sales service record. Leading agencies provide round the clock technical support and excellent after sales support. This will ensure uninterrupted functioning of your business. You should do some homework on the scale of the services that you will require for your website and select a package form the web hosting agencies according to your needs. Follow these tips and your business is sure to benefit from the web hosting services.

iiWeb is always ready to consult the clients and prepare a website develop solution plan for you. We are welcome you to Get A Quote from us and discuss about your web project.

Basic Things Every Small Business Website Needs

As a small business, your website is a important piece of your marketing and branding efforts. Visitors are coming to your website for a specific reason, and you want to ensure that you answer their questions and use your website to sell your product or service.

If you get your website designed wrong, you can easily lose money and effort initially, and ultimately lose even more money in potential revenue and customer that you could be making from a effective and functional website.

So what your small business website needs?

1. A simple, sensible Web address

Don’t make things complicated. Your domain name is like your brand. It should be easy for a user to type it into a Web browser or an e-mail address.

2. Know the basics of Search engine optimization (SEO)

Your website won’t do you as much good if no one can stumble upon it. Become familiar with the SEO basics to make it more accessible by search engine. Find out how our CMS software can help you on better search engine ranking.

3. An easily-navigated sitemap

Clear links to the most important pages, and a site map, are crucial for guiding visitors to the information they’re looking for. Be sure the website navigation is clear, and easy to navigate.

4. Quality content and graphics

People visit your website for its content, and how that is structured is a huge factor in its success or failure. Readable content is important, so use a good line height that is large enough to make content scannable.

Use quality graphics and photos, including photo slideshows. Poor photography can lead to less trust in what you’re offering. Remember: a picture is worth 1,000 words.

5. An obvious call to action

You should have contact us button or highlighting the text for free quotation, or contact us link on every web pages. Your phone number should be prominent and located at top of page in large type. The higher the better.

6. Easy-to-find contact information

You wouldn’t want to lose a customer to a competitor just because you made it difficult for them to get in touch with you. Your website should complete with contact details, and inquiry form.

Website Design Planning Checklist

Are you thinking about setting up a website for your business or organization?

Preparing to have your website designed is a crucial step to overall success. Not only will it save time and money, but it will ensure that all of your goals are met and that your website communicates your message accurately.

This checklist is meant to assist you in deciding exactly what you need and where to start. Most importantly, it helps identify the scope and cost of your website

  • What will be the purpose of my website?
  • Do you have a domain name?
  • Do you have a hosting account?
  • Do you have content for your website?
  • What pages do you want to have?
  • Do you have a logo?
  • What type of pictures and graphics would you like to include?
  • Do you want any additional options?
  • Have you decided on search engine keywords?

This checklist is meant to assist you in deciding exactly what you need and where to start. Most importantly, it helps identify the scope and cost of your website.

Best Website Success Critical Factors

It is just next to impossible to even imagine racing your business today without owning a website. With changing times a website is a tremendous benefit for expanding your business as well as a necessity for authenticity. But hold on, things may turn worse if you’ve stagnant website with only basic talks regarding your company and your services and no extra additions to it. You’ll not only vanish from the search engines, but people will avoid visiting your website too.

Therefore a website has to be user-friendly and its page loading time should be quick. It should contain light weight contents and it even requires accomplishing the targets of your business. Recent web technologies like HTML5/CSS3 can offer wonderful touches to your website, easy to execute and also helps to avoid flash to make your website fast. Mentioned below are six critical website success factors that you or your website development company should follow. Quality Content: People are interested in coming across some classy contents; thus providing a valuable content not only draws more visitors but also puts remarkable impact on your search engine rankings. Though it is time-consuming, but unique content writing is superbly fruitful for your website.

Attractive Design: The designing of the website has to be compulsorily appealing hence bestowing a powerful message. Your experienced web designers should execute designs that endorse your brand, commune your values, and visitors also find them highly appealing that can be a boost for your business.

Usability: Your website should be spontaneous and easy to use for the visitors. If they can’t understand or discover how to use the distinct pages of your site, then the website stands as a failure. The pages from where the visitors start disappearing can be analyzed via applying Analytics tools.

Easy Accessibility: Users are accessing the web in various methods, using enhanced number of connections, devices and browsers. Your website should be quickly usable on every main platform for making them flourishing. The site should display the web pages in a decent style.

Better Strategy: You should maintain an excellent strategy for achieving a good return on the money spent in widening your website. You need to make solid website goals and firm marketing strategy, be it for higher ranking in SEO, enhanced brand awareness, credibility, direct sales or enhanced customer service. You require constructing traffic via Search Engine Optimisation, Pay per click advertising and offline ways such as radio or print that can sponsor your website.

Regular Updates: A perfect content management system is a right method to handle updating websites regularly. A well-crafted website has to contain fresh up-to-date information and pictures, and at the same time they have to surpass customers’ expectations. As the social media trend is increasing, you have to approach with something new and captivating every day.

Hence your website should be crafted in such a way that they create an immense ‘first impression’ and quick to use, thus persuading the loyal visitors to return back every time.

If you would like to find out more about web development, feel free to contact us and get a free qoute!

Comparison between Drupal, WordPress, Joomla

Are you going to prepare a website for your business but getting confused that which content management system is good for your website so here it is a right place here we are going to make you clear the differences between Drupal, WordPress and Joomla.

As three of these mostly used by people and all these are open sources and each developed and maintained by thousands of communities and with the facility of to be open source these platforms can vary with the growth of the technologies and you can download it because it is free of cost also , here we can’t say which one is best while the good one content management system depends on your goal , technical expertise , budget and what you need on your site , if we see generally for a simple pamphlet type website , Word press is the best choice and if a person wasn’t very customize site so the drupe might be the best choice in all of them but if someone has an easier learning curve so we can say Joomla is the best choice .


Drupal is one of the powerful content management systems and it needs expertise to build complex sites and majorly used for the sites which are having complex structure and like some other tools it to operate this tool need some expertise means without knowledge can’t be working on it, if a person who don’t have any technical knowledge can’t work on it.

We can some examples which have sites made on Drupal technology such as some community sites you can see and some fast companies also use sites which are made by using drupe and drupe also provide a drupe installation forum can get help from there, to use drupe most technical expertise of three content management system required and it is also capable to prepare most advance sites and it has a powerful taxonomy and features and have the ability to tag and it can categorize and organize complex contents.


If we talk about Word press, it is very easy to use and blogging platform and with the technology it is increasing its themes, plug-in and widgets and this content management system is used for other sites also and websites which are using Word press content management system are mostly social book networking sites, new publishing sites, education and research related sites and to install it can use Word press installation forum to use it technical experience is not compulsory without it can use WordPress and with the help of it a simple website can get easily.


Joomla works as a bridge between the developer oriented, extensible capacity of a Drupal and user friendly but most complex site development options that Word press offers, we can see examples of websites those are using Joomla such as some social networking sites , education related site some small business related sites .It is less complex to use than Drupal but more complex than word press but offers less complicated installation and setup and with this it takes less time to learn and less amount of budget also and we have to give less effort to understand its terminologies and structure due to that people prefer this.