Effective Web Design Tips
For any business to succeed in today’s world, it is very important to have strong online presence. Today major corporations to small businesses have their own websites and blogs. Providing an option to for people to buy online is one of the keys to success in the modern world.
It is always advisable to know about web design. Here are some effective web design tips.
Answer people’s questions quickly
Your website should explain your value proposition to your visitors in not more than five seconds. Otherwise your visitors will move on. They will go to another website. Ensure that your website has a compelling copy that draws and retains people’s attention. Focus on what your company can do to help your visitors. Avoid bragging too much about what your company has achieved and why you are a great business.
Your website should feature clear, concise, bit text messaging in a few words. Avoid inserting long paragraphs on your homepage. Short message, which is to the point, will work wonders.
Use open source platforms
It is tempting to build your own website from scratch using your own CMS, but it is a good idea to use existing open source platforms. Drupal, WordPress and Joomla are popular. Magento is great for ecommerce. Most of the experts in web design Melbourne or any other location use open source platforms.
Content still rules the internet world. It is the undisputed king. Ensure that your content is informative, engaging and fresh. If you have outdated content on your website people will assume that your business is not active any more. Use font that is large enough. Don’t make your visitors squint.
Ensure that your website is optimized for search engines. Make note of keywords that are popular. Use them in headings and paragraphs. Take care to avoid keyword stuffing. Keywords should not disturb the natural flow of information.
Include call to action
Many ecommerce websites lose business just by not having a call to action. It is a tragedy. Ensure that your website has calls to action like “Buy now”, “Request a quote today”, etc.
Incorporate social media
Social media is a powerful business tool. Make the most of it. Use social media to build loyalty. Ensure that your content is easy to share. Social media is an immensely effective sales booster.
Building trust is one of the keys to success in any business. When it comes to ecommerce, it is essential to built trust. There are many ways to achieve this endeavor. For instance you may offer free shipping.
Make your website user friendly. It should be easy for visitors to navigate from one page to another. They should not encounter dead ends. If they encounter dead ends they will just move on to another website. It is as simple as that. Ensure that your website’s layout is simple and straightforward.
Include multimedia in your business. Use videos and images, taking care that you do not overdo it. Excessive use of multimedia can slow down your website. Use them judiciously. They offer you an opportunity to convey what your business is all about. Video testimonials add immensely to the credibility of the business.
Security is an integral part of a well-designed website. It is not at all advisable to store data (like credit card numbers) on your website that can compromise the privacy of your customers.
Plan for future
Ensure that your website is mobile-friendly. It is also advisable to optimize your website for wearable devices like Google Glass.
By implementing the above-mentioned tips you will be able to have a website that will take your business miles ahead of your competitors.